6. ANALYTICS COOKIES<p>(Example of third party cookie: Optimizely/Google Analytics)</p> <p>Analytics cookies collect information about your use of the Bodybuilding.com Platforms, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on our website or mobile apps, help us record any difficulties you have (e.g., mobile app crashes), and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Platforms, rather than the usage of a single person. We use the information to analyze Bodybuilding.com Platforms’ traffic to help create a better user experience. Analytics cookies may be classified as either functional, experience/preference, or social media/advertising cookies.