IF PUBLISHER DOES NOT WANT TO CONTINUE TO BE CHARGED ON A RECURRING BASIS, PUBLISHER MUST CANCEL THE APPLICABLE TERMS OF SERVICE BY NOTIFYING COMPANY BEFORE THE END OF THE THEN-CURRENT INITIAL TERM OR RENEWAL TERM, WHICH FOR ENTERPRISE EDITION SHALL BE NO LATER THAN THIRTY (30) DAYS PRIOR TO THE END OF THE THEN-CURRENT INITIAL TERM OR RENEWAL TERM.