When we use your information for direct marketing purposes, we will retain your data until you opt-out from receiving the marketing materials. provided that we will need to retain certain information to maintain a record of your request.</p> </li> <li> <strong>MODIFICATIONS TO THIS POLICY</strong> <p>AppsFlyer may amend this Website Privacy Policy at any time, provided that in the event of a material change we shall provide notice on this page and/or a note near the link to this page. The updates shall apply immediately for new Information collected or provided as of the day of the update and following thirty (30) days for any Information collected or provided to AppsFlyer prior to the update date.