,2.2. WHAT ADDITIONAL INFORMATION DOES AIMTELLCOLLECT?,(a) AUTOMATIC COLLECTION. Our servers automatically recognize visitors’access times and length of ,use of the Site. The Site may also gather anonymous “traffic data”that does not personally identify you, ,but that may be helpful for marketing purposes or for improving your experience on the Site. ,(b) COOKIES. The Site uses the standard “cookies”feature of major browser applications that allows us ,to recognize your browser and store a small piece of data on your computer or device about your visit to ,our Site. We do not set any personally identifiable information in cookies. ,In general, cookies help us to remember certain information, to learn which areas of the Site are useful ,and which areas of the Site we can improve, to keep track of promotions and advertising, tailor ,advertisements to users’ interests, keep you logged in, track your shopping cart, tailor website content ,to your interests, and to make it easier for you to navigate the Site. ,You can choose whether to accept cookies by changing the settings on your browser. However, if you ,choose to disable this function, your experience at the Site may be diminished and some features may ,not work as they were intended. For instance, without cookies you may not be able to add items to your ,shopping cart, purchase products, or “follow” your favorite teams, players, or celebrities. ,3. USE AND SHARING OF COLLECTED INFORMATION ,3.1.