First party cookies are used and controlled by Viber to provide our Services, operate, protect and improve the Services. Third-party cookies are controlled by third parties (e.g., our service providers and business partners), mostly for the purpose of advertising and analytics. Cookies can either be persistent (i.e., they remain on your computer until you delete them) or temporary – known as “session” (i.e., they last only until you close your browser). We use both session and persistent Cookies.</p> <p>Cookies are used by us for a variety of purposes, including in order to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of our websites, for when you later return to it. or to help us understand how users use the Services and their preferences, such as which pages or content are most popular, so that we can better provide our content and Services as well as for our third-party partners to provide personalized advertisements.</p> <p>In general, we use the following categories of Cookies as part of our Services:</p> <ul> <li> <strong>