If Information is aggregated or de-identified so it is no longer reasonably associated with an identified or identifiable natural person, Crazy Egg may use it for any business purpose. To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Data”.</p> </li> <li> Use of Cookies by the Service <p>As described in our Cookie Policy, the Service may utilize first-party cookies (small text files that Crazy Egg stores locally on a Client Site Visitor’s device) on Client Sites for one or more of the following purposes: to help identify whether a Client Site Visitor is a first time visitor, or has visited previously (provided that we will not store identifiers that can be used to personally identify such Client Site Visitors).