Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. We use cookies to collect the information we need to optimize the product/Merchant links we monetize/create, customize the Service to each users preferences, and improve the Service we provide to third-party merchants and advertisers.