If the customer does not want Google's remarketing function then this can, in principle, be deactivated by adjusting the relevant settings under http://www.google.com/settings/ads. Google's cookie usage can also be permanently deactivated under the following links for managing Google cookies.</p> <p>http://www.google.com/policies/technologies/managing/</p> <p>http://www.google.com/policies/technologies/ads/</p> <p>You can find more information on Google Remarketing under Google's data protection information.</p> 10.3.