This cookie tracks attribution rates and browser activity, allowing Mailchimp to provide you with reporting on the success of your product retargeting emails.</li> <li>Google Remarketing Ads: the Javascript snippet will install a Google tracking pixel on your Site and will allow your Site to deploy a Mailchimp cookie that recognizes visitors to your Site from the remarketing ads you place. These technologies facilitate remarketing ad placement and reporting on the performance of your advertising campaigns.