It is important for you to note that the laws on holding data in Canada (or any other country in which we transfer, store or process your data) may be less stringent than the laws of your country, but XE intends to adhere to the principles set forth in this Policy, unless otherwise required by applicable laws.<br>If we share personal data with third party service providers based outside of Canada or the EEA, we will ensure a level of protection and safeguarding of your personal data.</p> Top ▲ 6 - ADVERTISING <p>Advertisements that appear on the Website or App or otherwise in the Services are generally delivered (or "served") directly to you by third party advertisers. These third party advertisers have no access to the information you have provided directly to XE.</p> <p>If you have provided your consent by accepting “Targeting Cookies” through the Website cookie consent manager or enabled “Targeting” and “Location” on the App, the advertisements that are served may be personalised to you.</p> <p>Advertising on our Website<br>Advertisements on our Website may be served by Exponential or Exponential’s advertising partners. </p> <ul> <li> <p>If you have provided your consent by accepting Targeting Cookies Exponential will automatically receive your IP address. Exponential or Exponential’s advertising partners may also download cookies and similar technologies such as pixel tags/beacons and scripts downloaded to your computer (‘cookies’) to measure the effectiveness of their ads and to personalize advertising content. Doing this allows them to recognize your computer each time they send you an advertisement in order to measure the effectiveness of their ads and to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements were clicked.</p> <p>Accordingly, if you have provided your consent by accepting Targeting Cookies, Exponential will collect and profile personal data in the form of IP address and cookies from users on the Website in order to provide targeted online advertising and ad measurement.