As members of the public browse the website teksavvy.com or other websites of the TekSavvy Companies (“Sites”), advertising cookies will be placed on the users’ computers so that the TekSavvy Companies can understand consumer interests. “Cookies” are small information packets that a website creates which are stored on the hard drive of a user’s computer by the user’s browser software. The TekSavvy Companies use cookies to track and collect information relating to use of the Sites by the public. The display-advertising partner, AdRoll, then enables the TekSavvy Companies to present users of the Sites with retargeted advertising on other sites based on the users’ previous interaction with the Sites.