Some business partners who help us to provide our services may use these technologies to support those efforts.</p> </li> </ul> <ul> <li> <p> <strong>For Analytics.</strong> To help us understand how you use our services.</p> </li> <li> <p> <strong>For Marketing.</strong> To help us market and advertise our services to you, including on third party websites. Cookies are used in connection with this to measure the performance of our advertising, attribute actions you take with our ads with actions you take on our services, deliver ad retargeting (serving ads based on your past interactions with our services), and target ads at similar audiences.</p> </li> <li> <p> <strong>To Serve Ads.</strong> This is relevant to users of our free products only. Ad networks and affiliate networks may use these technologies to display ads which they think will be more relevant to you.