your interaction with our online and mobile advertisements, including advertisements we serve within our emails and advertisements that we serve on behalf of third parties through Roundel, Target’s in-house media company. information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served from marketing partners such as Google.</p> </dd> </dl> <dl> <dt>Cross-Device Linking</dt> <dd> <p>We may also link your various devices so that content you see on one device can result in relevant experience on another device.   This allows us to deliver more personalized and consistent advertising to you (for example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your mobile phone. if you add an item to your cart on Target.com through your mobile device, but leave Target.com without purchasing the item, we are able to show you that item in your cart on another device).</p> </dd> </dl> <dl> <dt>Interest Based Advertising</dt> <dd> <p>Target participates in interest-based advertising (IBA), also known as Online Behavioral Advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research. </p> <p>We allow third-party companies to collect certain information when you visit our websites or use our mobile applications. This information is used to serve ads for Target products or services or for the products or services of other companies when you visit this website or other websites.  These companies use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information.