For instance, we and our partners use cookies to count the number of times an ad is shown and to measure how often people do things like click on or view ads both on and off the Riot services. We work with third-party partners that set their own cookies in this regard. For example, our advertising partners may use cookies to help serve you ads better tailored to the interests you’ve shown by browsing the Riot services or other online services operated by third parties, determine whether you’ve seen a particular advertisement before (to prevent showing you duplicate ones) and for other lawful business purposes. </li> </ul> <p>