We may personalize the Services, including the advertising you see within the Medscape Network, on third party websites and in our email communications, based on information included in your Member Profile. For example, a user who WebMD believes is a cardiologist or who has browsed cardiology content with the Medscape Network may be served an advertisement promoting a particular cardiac product within the Medscape Network, on third party websites and/or within an email that a user who WebMD believes is a neurologist or has not browsed cardiology content will not see. We partner with third parties to manage and conduct our advertising activities including advertising on our websites and on third party websites. These third parties may use cookies and other tracking technologies to deliver this advertising based on your activities and interests as inferred from your use of the Services and other information they have about you. Also, advertisers may use their own cookies and other tracking technologies in the advertisements served to you through the Services, some of which may enable the advertiser to obtain personal information that can be used to specifically identify you, including the fact that you saw the advertisement, to the extent that you have separately provided consent to the advertiser or to the third party providing the tracking technology. Some advertisers use companies other than WebMD to serve their advertisements on their behalf and to monitor users' responses to these advertisements through the use of cookies and other tracking technologies.