When you see our ads outside of our Services</strong> (for example, on third-party properties such as websites or applications), the ad network involved in delivering that ad to you may, based on information such as the past activity they have associated with your Advertising ID, have determined that you may be interested in our Services. Ad networks may also use your data to:</p> <ul> <li>limit the number of times you see our ads,</li> <li>inform users who have previously played our Games about new content, updates, or other news related to those Games, or</li> <li>refrain from showing our ads to users who already play the Game being advertised.</li> </ul> <p>In addition, ad networks may provide services where they use Advertising IDs or other identifiers to find users who are likely to be interested in our Services because their past activity or interests are similar to those of others known by the ad network to use our Services.</p> <p> <strong>For both ads in our Games and our ads outside of our Services</strong>, Advertising IDs or other identifiers are also used for ad measurement, which involves the collection of metrics such as total views, clicks, or installs generated by an ad. Measurement data may be directly or indirectly collected or received by multiple parties involved in ad delivery (including us and our advertising partners), for example through technologies such as web beacons inserted into ads. It is used for purposes such as to provide measurement services, to detect, investigate and prevent fraud or fraudulent behavior, or to settle payments between the parties involved in ad delivery.</p> 3.2  . Cookies and similar technologies on our Websites <p>Like most websites today, our Websites may use cookies or similar technologies (for example, local shared objects or web beacons).</p> <p>