The Applications’ Use of Tracking Technologies to Collect Information. We may use Tracking Technologies in the emails we send to you. We use Tracking Technologies to enable us to collect and then use Information as described in Section 4.2 “Other Information Collected By Us” under “How Is Collected Information Used” below. For example, we use Tracking Technologies to prevent you from seeing the same advertisements too many times or seeing advertisements too frequently, to tailor your experience on the Applications by delivering relevant personalized advertising, email marketing, and other content, and to record if you have opted out of receiving personalized advertising from us.3.2.2. Third Parties’ Use of Tracking Technologies to Collect Information. These Applications may also use third party advertising networks, data exchanges, data management platforms, supply side platforms, ad exchanges, traffic or audience measurement service providers, marketing analytics service providers, and other third parties (collectively, “Third Party Service Providers”) to, for example, facilitate personalized advertisements (“Customized Advertising”) and/or other content, serve advertisements on the Applications, assist in our marketing and advertising to other users or potential users, and/or measure and analyze advertising or content effectiveness and/or traffic on the Applications. Customized Advertising enables us to, among other things, help deliver advertisements to you for products and services that you might be interested in based on your visits to the Applications and other websites, applications, or other interactive services you have visited.