Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity and managing advertising content. To learn how you can opt out from this information collection by Google see “<em>Choices About How We Collect, Use and Disclose Your Personal Information</em>” below.</li> </ul> Third-party Use of Cookies and Other Tracking Technologies <p>Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website.