You can control whether you receive personalised communications (see section 9).<br> <br> <b>(f) Deliver relevant third party advertising on our Services – </b>We may deliver personalised third party advertising on our Services. Personalised advertising (known as interest based advertising or addressable advertising) delivers you more relevant advertising based on your interests combined with other information (e.g. demographic and location information). Personalised advertising is tailored based on the information we hold about you as a customer and information collected about the use of our Services or your use of various sites or apps across the internet. We may also supplement this information with information collected from other trusted businesses with whom you have a relationship or from public sources. If you are using a browser, information collected through cookies or similar tracking technologies and software may be used to determine your likely interests and to deliver relevant advertising. If you are using a device that includes a resettable advertising ID, it may be used to determine your likely interests and to deliver relevant advertising. We may also use data connectivity platforms or other technologies to match an anonymised common account identifier such as a hashed email address with data from third party sources (e.g. third party advertisers) to deliver more relevant advertisements to you. We, our partners, third party advertisers, ad networks and technology providers also use the information for reporting and attribution, data analytics and market research. We may also share information with third parties to perform ad measurement services on our behalf.