The companies of Mercury Insurance Group may work with several third-party vendors, including, but not necessarily limited to Yahoo!/Bing, Google, Google Campaign Manager, Facebook, YouTube, Roku, Amazon, Adobe Advertising Cloud, Adobe Audience Manager, Podsights and others, to research usage and activities on our website. These third-party vendors use Web beacons and cookies to conduct this research. The information collected through these Web beacons and cookies is used to find out more about our Web site usage patterns, for more accurate reporting, and to improve the effectiveness of our marketing. These vendors may collect information about the online activity of visitors to our website for the purpose of customizing ads to your interests (sometimes referred to as "interest-based" advertising).