In addition, we may use anonymous IP addresses to help diagnose problems with our servers, to administer our Services, or to display the content according to your preferences. Traffic and Site activity information may also be shared with advertisers and other third parties on an aggregate and anonymous basis.</li> <li>Cookies. We may use cookies (and other technologies having similar functions, such as HTML 5 local storage) to deliver content specific to your interests, to remember you when you return to the Services, or for other purposes. Promotions or advertisements displayed on our Services may also contain cookies (or technologies with similar function).