For Advertising and Marketing:</u> </p> <ul> <li> <strong>To market our services to you</strong>.&nbsp;</li> <li> <strong>To combine with other personal information we receive from our data partners to help us learn more about you, your interests, and your preferences </strong>so that we can customize your experience on our Services (including the content and advertisements displayed to you).</li> <li> <strong>To create consumer segments</strong> (groups of cookies and other IDs based on personal information we collect about, for example, “women age 35-44 who have purchased mascara,” which we share with advertisers looking to sell mascara or products we think people who like mascara may also be interested in).</li> <li> <strong>To serve targeted ads to you on the Services or other websites sites</strong> (to help us, our advertisers, and our advertising networks and platforms identify the best ads to display to you on our Services, based on the interests, preferences, and other behavioral data associated with your online identifiers).&nbsp;</li> <li> <strong>