Conversion tracking allows us and Google to identify the Ads advertisements you have clicked on and whether you were forwarded to our website via an advertisement, if you visit our website and the cookie is still valid. Google provides us with our own cookie, which is different from the cookies of other customers of this Google service, so that we can only implement a reach assessment with regard to our own cookies, and not across all websites of customers of the Google Ads service. The cookie enables us to compile our own conversion statistics on customers that visit our website through Ads advertisements.</p> <p> <strong>