We also use non-unique cookies to store cookie-based opt-out choices, when users opt out of targeted advertising.</p> <p> </p> <p> <strong>THE PURPOSES FOR WHICH THE PLATFORM PROCESSES DATA</strong> </p> <p>The Platform processes data both on our own behalf and on behalf of clients and partners for purposes related to targeting, delivering, measuring and reporting on advertising.</p> <ul> <li>Personalizing ads: We use data to increase advertising relevancy and effectiveness.</li> <li>Ad delivery: