Instead, LiveRamp cookies are used to recognize an individual so that relevant ads and email marketing can be delivered to the intended recipient.</p> LiveRamp Mobile Connectivity Services <p>Connectivity Services for mobile ID integrations are similar to cookie integrations except they use the mobile advertising ID assigned to the device instead of a cookie – namely the Apple ID for Advertising (IDFA) and the Android Advertising ID (AAID). We associate the LiveRamp ID with the mobile ID just like we would associate the cookie. LiveRamp links marketing platform partners, third party data providers, and data from a brand to mobile devices through the LiveRamp ID.</p> <p>