It counts the number of visitors and tells us things about their behaviour overall – such as the typical length of stay on the site or the average number of pages a user views.</p> <p>The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage.</p> <p>Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate your IP address with any other data held by Google.</p> Third Party Ad Servers <p>We may have third-party advertising companies serving ads to you when you visit our website. These companies may store information about your visits to our website and to other web sites in order to provide you with relevant advertisements about goods and services.</p> <p>These companies may employ cookies and other identifiers to measure advertising effectiveness.