Google Analytics’ cookies expire 24 months after being set.</p> <p>A Facebook pixel is code on the MoMA website that helps us to track conversions from Facebook ads, to optimize ads based on data collected, to build targeted audiences for future ads, and to market to people who have already engaged with the MoMA website, such as by making a purchase.</p> <p>MoMA also works with third-party analytics and marketing entities that use technologies such as cookies and pixel tags on our behalf.