We and these third-party ad companies may use cookies, pixels tags, and other tools (which we may refer to collectively as "<strong>targeting cookies</strong>") to collect activity information within our Services (as well as on third-party sites and services), as well as IP address, location information, device ID, cookie and advertising IDs, and other identifiers. we and these third-party ad companies use this information to provide you more relevant ads and content within our Services and on third-party sites and apps, and to evaluate the success of such ads and content.