We use conversion tracking cookies as part of campaigns in order to analyze trends, gather broad demographic information, and monitor site traffic patterns that can help us further develop and improve the design and functionality of our site. Similarly, we also use cookies for ”retargeting” in our internet advertising campaigns so that third party vendors, including Google, can show you advertising about Project HOPE as you browse the internet. Retargeting is a marketing tool that identifies you as a previous visitor to the Project HOPE website and targets you for specific outreach messages, encouraging you to revisit our website or consider donating.