Sharing your personal data with Marketing Service Providers and Advertising Partners <p>We may partner with advertising publishers to place third party adverts on our App and Sites (‘Advertising Partners’). We also partner with providers of marketing services (such as Facebook for example) (‘Marketing Services Providers’) to help us market and advertise our App and services on third party websites and applications and measure the effectiveness of our advertising campaigns. For example:</p> <ul> <li>to exclude you from advertising campaigns aimed at finding new users, if you already have a Badoo account;</li> <li>to show Badoo adverts to users who have visited the Badoo App/Sites but haven’t yet created a Badoo account;</li> <li>to show Badoo adverts to existing Badoo Users to encourage them to use the service (for example, when we release new features for the App, we may advertise these features to existing Users). or</li> <li>to create an audience for our advertisements of other potential users who have similar characteristics to you based on the information the Marketing Service Providers hold about you (also known as a Lookalike Audience). or</li> <li>to include you in a ‘custom audience’ that will receive Badoo advertising content (a custom audience is essentially a list of people who we think are most likely to be interested in a particular advertisement).</li> </ul> <p>We share a limited amount of your personal data with companies that help us with marketing and advertising namely:</p> <ul> <li>the advertising identifier associated with your device (this is a random number assigned by your mobile device manufacturer (for example Apple or Google) to your device to help advertisers (including the manufacturer), know when an ad has been viewed or clicked on in the App or sites, and when an ad causes a “conversion” (for example downloading the app advertised to you))</li> <li>