The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.</p> <p>With respect to Google Analytics, you can read about how Google uses data gathered for that purpose here.</p> 13.4 Third party cookies: advertising and affiliate links <p>Our ad partners and our affiliate links partners collect personal data from you for the purposes they disclose through our cookie consent management platform.</p> <ul> <li> <p>Ad partners include ad networks such as third party ad servers, ad agencies, ad technology vendors and research firms.</p> </li> <li> <p>Affiliate links partners pay us when you buy things from them or another third party after clicking on an affiliate link in our content.</p> </li> </ul> <p>Our ad partners use third party cookies to serve ads to you and to target you with tailored (or personalized) ads when you are using the Services and when you visit Third-Party Sites. They also use cookies to measure traffic on the Services (for example to track ad views).</p> <p>Ad partners and affiliate links partners may view, edit or set their own cookies on your mobile device or web browser when you interact with our Services.