Dynata may from time-to-time engage a third party or third parties to either display advertising on an Dynata website(s) or to manage Dynata's advertising on other websites (for example on social media sites). Dynata's third party partner(s) may use technologies such as cookies or identifying data elements. Including but not limited to your IDFA or Advertising ID to gather information about your activities on Dynata's website(s) and/or on other websites in order to: (i) provide you with advertising about Dynata and its services and/or (ii) assist Dynata in developing marketing and advertising campaigns designed to target individuals who have a social and demographic profile similar to your social and demographic profile. If Dynata is conducting a re-targeting program and you wish to not participate in this re-targeting program, please opt-out via the applicable cookie opt-out process set forth in this Privacy Policy or in Dynata's separate cookie notice, by modifying your IDFA or Advertising ID and/or by unsubscribing within the advertisement itself. </p> <p> <u>Audience Insights/Look-alikes</u>. Dynata and/or third parties may use PII collected from you and/or may link PII collected from you to a third party cookie to develop audience insights and/or look-alike models in connection with marketing campaigns. </p> <p> <u>Online Advertising Effectiveness</u>. In connection with Dynata's online ad effectiveness program, you can participate in surveys regarding ads, promotions, content, campaigns, and/or websites that Dynata is testing for its clients. To facilitate the completion of these surveys, Dynata's clients may write, set, or read cookies, locally shared/stored objects, flash cookies and/or any other related technology (each a "<strong>Third Party Technology</strong>" and collectively the "<strong>Third Party Technologies</strong>").