Such non-personally identifiable information may be used to track site trends and enhance the user experience, and may be shared with third parties.<br> To the extent third parties may place advertising on the Site, such third parties may utilize cookies or other technological means within the advertising to collect and utilize non-personally identifiable information.&nbsp. Spark is not responsible for information collected by third parties in this manner, nor for the collection or use of Information by other sites to which the Site is linked.</p> <p>