This Agreement supersedes and replaces any and all previous agreements between the parties (whether written or oral) with respect to the subject matter hereof.</li> <li> <strong> <u>Advertising Deposits:</u> </strong> All advertising payments/deposits are final. Payments are made for the placement of ads within the CPAlead system. In adherence with the CPAlead bidding structure, CPAlead will make a best effort to display ads and generate clicks and / or leads for said ads. In some cases, exhausting a budget may take longer than others as this is contingent upon multiple factors. Regardless, all deposits are final.</li> <li> <strong> <u>Advertiser Billing:</u> </strong> For advertisers (also known as CPAlead publishers and users) running ads through CPAlead's self serve CPA, CPI, or CPC system.