You may be able to reject mobile device identifiers by activating the appropriate setting on your mobile device. Although you are not required to accept SMG’s Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through SMG Services. In addition, if you reside in a jurisdiction that requires us to obtain your consent to use cookies on our websites and/or applications, you will have an opportunity to manage your cookie preferences on those websites and/or applications. except that certain cookies are required to enable the core functionality of such websites and applications and you cannot choose to disable those cookies. </p> <p> <strong>8. ONLINE ADVERTISING AND DATA COLLECTION</strong> </p> <p> <strong>8.1 Online Advertising. </strong> </p> <p> Our advertising management partners use Data Collection Tools on our site to enable them to recognize a unique Cookie that has been placed on your browser, which in turn enables us and these ad management partners to learn which advertisements bring users to the TrumpetRatings. In addition, we and our ad management partners may use these Data Collection Tools to track the actions of users of the TrumpetRatings, to measure statistics of our marketing efforts, and to deliver advertisements on the TrumpetRatings that may be more relevant to you. </p> <p> We and our ad management partners also may use Data Collection Tools to record the actions of users of the TrumpetRatings, to measure statistics of our marketing efforts, to deliver advertisements on the TrumpetRatings that may be more relevant to individual consumers and to improve the consumer experience on the TrumpetRatings. </p> <p>