They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.</p> <p>Please note that if an advertiser asks us to show an advertisement to a certain audience segment and you respond to that advertisement, the advertiser may conclude that you fit the characteristics of the audience they are attempting to reach. The advertiser may also use information regarding your use of the Service, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.</p> <p>