We may also receive data associated with your Unique Identifier from trusted third parties, which may be used to show you more relevant ads and content on our Services or for better advertising analytics, based on information collected by such third parties on other websites and services. This means that the Unique Identifier of your device could be linked to certain characteristics and interests as part of our aggregated segmentation groups for advertising purposes.</p> <p>Additionally, we might use Cookies to receive data derived from the clicks on our own ads (and the subsequent installs of our app) delivered on third party services, for better ad measurements, to learn more about the subsequent user activity and preferences on our Services, help find similar users, and assess the performance of our content. The advertising networks and/or content providers that deliver ads on our Services or deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.</p> <p>Some of these third parties may combine information they collect from our Services with other information they have independently collected relating to your web browser’s activities across their network of websites.