We also may include web beacons in promotional email messages or newsletters to determine whether messages have been opened and acted upon. The information We obtain in this manner enables Us to customise the services We offer visitors to the Website to deliver targeted advertisements and to measure the overall effectiveness of Our online advertising, content, programming or other activities.</li> <li>Information Collected by Third Parties. We may allow third parties, including Our authorised service providers, advertising companies and ad networks, to display advertisements on the Website. These companies may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements.