<br> <b>Advertising and Analytics</b> <br> <p>We may serve advertisements on the Website and/or on third-party services, which may be targeted based upon cookie data or other information we have obtained about you through means described herein.</p> <br> <p>We may use Google Analytics, Informz web tracking, HotJar, or similar tools to help us analyze and assess user interaction with the Website. These analytics services may use cookies and other Tracking Technologies to gather information about you and other users.