9.2.1 Google Ads Conversion</p> <p>On the basis of consent pursuant to art. 6 (1) lit. a. GDPR, we use the Google Ads Conversion service to advertise our services on external websites and to determine the effectiveness of our advertising campaigns.</p> <p>Google delivers these ads via so-called "Ad Servers". This is done with the help of Ad Server Cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If a user accesses our website via a Google Ad, Google Ads stores a cookie on the user's device.