Third-party Advertisers, Links to Other Sites</b> </p> <p>The Company allows other companies, called third-party ad servers or ad networks, to serve advertisements and collect data when you visit our Web site. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Websites. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.