Behavioral Tracking.</i> </p> <p>Company, as well as third party entities such as Google® and Facebook®, use Cookies (as defined below), pixels and other tracking technology (collectively, "Tracking Technology") in connection with the Website for purposes of tracking Users' activities (such as websites visited, advertisements selected and pages viewed) after they leave the Website. Company, and its third-party partners, use this Tracking Technology to target applicable Users with advertisements featuring Company products and/or services, as well as third-party products and/or services, that may be of interest to applicable Users.</p> <p>