These uses include operating, troubleshooting, improving, and developing new online services and features, as well as learning how you and other users interact with and respond to our online services and advertisements.</p> </li> <li> <p> <strong>Personalize online content and experiences. </strong>These uses include personalizing online content, providing recommendations and reminders, and enhancing the quality and your overall experience with our online services (like retaining your user preferences and presenting content in the most effective manner for the browser or device you use to access our online services). We may try to establish cross-device connections and link the different browsers and devices you use to access or use our online services to help us recognize you as a customer or visitor and provide you with a seamless and consistent personalized experience when interacting with us using different browsers or devices.</p> </li> <li> <p> <strong>Market and advertise.</strong> These uses include developing, managing, and conducting advertising and marketing campaigns. We may use personal information to serve targeted ads and analyze and measure the performance and reach of our advertising and marketing efforts (on our online services and elsewhere) based on your online activities and how you interact with our advertising and marketing.&nbsp;We may also use personal information to create and identify audiences that are most likely to respond to ads based on information we have already collected or infer about your interests and preferences.</p> </li> <li> <p> <strong>