Activity data may be used to provide recommendations and customized content as described in this Supplement.</p>Recommendations and Customized Content<p>We may share your Viewing and Activity Data with third-party data partners and advertisers who use it to show you relevant ads and provide you with customized content. These third-party data partners and advertisers are obligated to use this information only for the purpose of delivering advertising that are likely to be relevant to you. We do not permit third-party data partners and advertisers to combine or associate Viewing or Activity Data with your personal information.