.</p> <p>Advertisements</p> <p>We may use your search queries to provide contextual advertisements based on automatically-identified keywords in your queries. This enables us to show you advertisements that are relevant to you. For example, if your search query includes "hotel" we may show you advertisements relating to hotels. We will use your approximate location (accurate to a specific city) based on your IP address to localize the ads. If you have enabled location-based services by giving location permission for Search, the ads may be tailored based on your precise location.</p> <p>