and/or</li> <li>Other parties within the limits of Additional Business Purposes. </li> </ul> 5. Advertising &amp. Marketing (excluding Cross-Context Behavioral Advertising and Targeted Advertising) <p>Content and offers customization: to customize your experience on our websites apps, or other services, or to serve you specific content and offers that are relevant to/customized for you </p> <p>Advertising, marketing, and promotions: to assist us in determining relevant advertising and the success of our advertising campaigns. to help us determine where to place our ads, including on other websites. for promotional activities such as running sweepstakes, contests, and other promotions.</p>