4.6.7 We and other third parties also use cookies to assist in targeted advertising. You can find out more about this in our Cookies Policy.</p> <p>4.7 Targeted Advertising on YouView</p> <p>4.7.1 If you are a YouView user, we are able to deliver targeted advertising, by dynamically inserting adverts, when you view Channel 4 channels on your YouView Service.</p> <p>4.7.2 To do this, YouView generates an ID which relates to your YouView device.