How We Collect Personal Data</strong> </p> <p>Raptive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on the Site. that is, ads that are tailored to reflect your interests. To help understand your interests, Raptive, Google and our other advertising partners will track your behavior on the site from which you linked and on other websites across the Internet using data available from your web browser, including cookies. We may also combine some of this information with information we obtain from third parties in order to create profiles about you for more accurate and relevant advertising.</p> <p>