We will send you electronic direct marketing content in relation to our relevant products and services, or other products and services provided by our affiliates and partners.</li> <li>Use your personal information for analysis so that we can get to know your location, your preferences, and demographic information, or match it with the data obtained from other sources (including third parties), to develop our products and services or marketing plans, and to improve our services. This includes cross device tracking, where third parties collect information on your online activities via cookies across multiple linked devices and combine this information to tailor the adverts that you see across the Internet to your interests (commonly known as Internet based advertising).</li> <li>