9. When the Customer accesses the Website or uses the Company's products or services the Company (or Google Analytics or similar service provider on our behalf) may place small data files called cookies on the Customer's computer or other device. The Company use these technologies to customize the Company's Website and advertising, measure promotional effectiveness and collect information about Your computer (as described in section 7 hereof) or other access device to mitigate risk, help prevent fraud, and promote trust and safety. You may control the use of cookies within Your internet browsers' settings.